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                        <loc>https://andreinacastillo.com</loc>
            
            
            <lastmod>2026-08-21T18:45:21+00:00</lastmod>
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                        <loc>https://andreinacastillo.com/institutional-projects</loc>
            
            
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                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;The Newark Museum of Art&lt;br /&gt;
&lt;b&gt;Project: &lt;/b&gt;The 49th Newark Black Film Festival&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2023&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Marketing strategy, creative direction, copywriting &amp;#x26; editing, project management, creative production management &lt;br /&gt;
&lt;b&gt;Deliverables working with in-house and freelance creatives, cross-functional staff, and print vendors: &lt;/b&gt;Festival pocket guide, social media content, event recap video, digital advertising, print ads, English/Portuguese print collaterals  &lt;br /&gt;
&lt;b&gt;&lt;br /&gt;
&lt;a href=&quot;nbff&quot; rel=&quot;history&quot;&gt;See all assets &lt;/a&gt;&lt;/b&gt;&lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;
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                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;The Newark Museum of Art&lt;br /&gt;
&lt;b&gt;Project: &lt;/b&gt;The 49th Newark Black Film Festival&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2023&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Marketing strategy, creative direction, copywriting &amp;#x26; editing, project management, creative production management &lt;br /&gt;
&lt;b&gt;Deliverables working with in-house and freelance creatives, cross-functional staff, and print vendors: &lt;/b&gt;Festival pocket guide, social media content, event recap video, digital advertising, print ads, English/Portuguese print collaterals  &lt;br /&gt;
&lt;b&gt;&lt;br /&gt;
&lt;a href=&quot;nbff&quot; rel=&quot;history&quot;&gt;See all assets &lt;/a&gt;&lt;/b&gt;&lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K3093443384854366868865215377096/NMOA_CarlosVilla_billboard_FINAL-FINAL.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;The Newark Museum of Art&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;&lt;i&gt;Carlos Villa: Worlds in Collision&lt;/i&gt; exhibition&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2022&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Marketing strategy, copywriting &amp;#x26; editing, collaborative visual strategy, project management, advertising production management &lt;br /&gt;
&lt;b&gt;Deliverables working with in-house creative director, in-house designer, cross-functional staff, and advertising vendors: &lt;/b&gt;OOH advertising, social media organic and advertising content  &lt;br /&gt;
&lt;b&gt;&lt;br /&gt;&lt;a href=&quot;cv&quot; rel=&quot;history&quot;&gt;See all assets &lt;/a&gt;&lt;/b&gt;&lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/T3093472119347610486233767620296/IMG_20161011_153544309.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;New Jersey State Museum Foundation&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;Trenton Makes-Words! city-wide initiative&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2015-2018&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Marketing strategy, creative direction, project management, creative production management &lt;br /&gt;
&lt;b&gt;Deliverables working with freelance designer, multi-institutional leadership, cross-functional staff, and print vendors: &lt;/b&gt;outdoor advertising, print collaterals for annual family festivals, programs brochure  &lt;br /&gt;
&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/E3093475367136712335758553788104/Calder_1080x1080_06.30.2021.mp4</image:loc>
                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;The Newark Museum of Art&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;NMOA membership promo for social media&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2021&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Copywriting, creative direction, digital advertising&lt;br /&gt;
&lt;b&gt;Deliverables working with development senior leader and in-house video producer: &lt;/b&gt;social media ad&lt;br /&gt;
&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/X3093501562712335368112969363144/NMOA-2022-impact-report.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;The Newark Museum of Art&lt;br /&gt;
&lt;b&gt;Project: &lt;/b&gt;2022 NMOA Impact Report&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2023&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Creative direction, project management, creative production management &lt;br /&gt;
&lt;b&gt;Deliverables working with senior leaders, in-house copywriter, freelance designer, and print vendor: &lt;/b&gt;printed and online version of impact report&lt;br /&gt;
&lt;b&gt;&lt;br /&gt;
&lt;a href=&quot;https://newarkmuseumart.org/wp-content/uploads/2023/04/NMOA_Impact_Report_2022_FINAL.pdf&quot; target=&quot;_blank&quot;&gt;See complete report online &lt;/a&gt;&lt;/b&gt;&lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;
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                                            <image:caption>&lt;b&gt;Institution:&lt;/b&gt; The Newark Museum of Art&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;&lt;i&gt;Saya Woolfalk: Field Notes from the Empathic Universe &lt;/i&gt;exhibition&lt;i&gt;
&lt;br /&gt;
&lt;/i&gt;&lt;b&gt;Year: &lt;/b&gt;2021-2022&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Marketing strategy, copywriting &amp;#x26; editing, collaborative visual strategy&lt;br /&gt;
&lt;b&gt;Deliverables working with in-house creative director, in-house designer, and cross-functional staff: &lt;/b&gt;on-site signage, social media content, digital advertising, print collaterals, print advertising&lt;br /&gt;
&lt;b&gt;&lt;br /&gt;&lt;a href=&quot;sw&quot; rel=&quot;history&quot;&gt;See all assets &lt;/a&gt;&lt;/b&gt;&lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;</image:caption>
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                                            <image:caption>&lt;b&gt;Institution: &lt;/b&gt;The Newark Museum of Art&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;Animal Kingdom / Reino Animal immersive exhibition&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2021-2022&lt;br /&gt;
&lt;b&gt;Capabilities: &lt;/b&gt;Marketing strategy, collaborative visual strategy, copywriting &amp;#x26; editing, project management, advertising production management &lt;br /&gt;
&lt;b&gt;Deliverables working with in-house creative director, in-house designer, cross-functional staff, and advertising vendors: &lt;/b&gt;OOH advertising, social media organic and advertising content  &lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;br /&gt;&lt;a href=&quot;ak&quot; rel=&quot;history&quot;&gt;See all assets &lt;/a&gt;&lt;/b&gt;&lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;</image:caption>
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                        <loc>https://andreinacastillo.com/consulting-projects</loc>
            
            
            <lastmod>2026-08-21T15:48:41+00:00</lastmod>
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                                            <image:caption>&lt;span class=&quot;caption&quot;&gt;&lt;b&gt;Client: &lt;/b&gt;Artist Marta Sanchez&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;Website redesign&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2026&lt;br /&gt;&lt;b&gt;Deliverables: &lt;/b&gt;Content strategy, UX/UI design, wordpress development, copywriting &amp;#x26; editing&lt;br /&gt;
&lt;br /&gt;
&lt;a class=&quot;view-sites-and-videos-links&quot; href=&quot;https://artedemarta.com/&quot; target=&quot;_blank&quot;&gt;See live website &lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;&lt;/a&gt;&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/E3094568298851914043366092320456/papeles-new-exhibition-logo.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Client: &lt;/b&gt;Acción Colombia&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;PAPELES: are we what we sign? exhibition  &lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2012&lt;br /&gt;&lt;b&gt;Deliverables: &lt;/b&gt;Exhibition naming, visual identity, curatorial strategy, exhibition project management, landing page, copywriting &amp;#x26; editing</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/E3094568635504993388565409312456/Dialogo-365-logo-v2.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Client: &lt;/b&gt;Casa de Venezuela&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;&lt;i&gt;Diálogo 365&lt;/i&gt; annual exhibition program&lt;br /&gt;&lt;b&gt;Year: &lt;/b&gt;2009   &lt;br /&gt;&lt;b&gt;Deliverables: &lt;/b&gt;Exhibition naming, logo design, curatorial strategy, exhibition project management, copywriting &amp;#x26; editing</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/V3094569385752521610406583086792/catalog-on-table.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Client: &lt;/b&gt;Ridgefield Park Arts Association&lt;br /&gt;&lt;b&gt;Project:
&lt;/b&gt;&lt;i&gt;Moments in Motion &lt;/i&gt;exhibition  &lt;br /&gt;Deliverables: Exhibition visual identity, production of print collaterals, interpretive framework workshop facilitation, curatorial advise, exhibition design, landing page, publication design, copywriting &amp;#x26; editing, and social media content&lt;br /&gt;
&lt;br /&gt;
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                                            <image:caption>&lt;span class=&quot;caption&quot;&gt;&lt;b&gt;Client: &lt;/b&gt;Artist Marta Sanchez&lt;br /&gt;&lt;b&gt;Project: &lt;/b&gt;Website redesign&lt;br /&gt;
&lt;b&gt;Year: &lt;/b&gt;2026&lt;br /&gt;&lt;b&gt;Deliverables: &lt;/b&gt;Content strategy, UX/UI design, wordpress development, copywriting &amp;#x26; editing&lt;br /&gt;
&lt;br /&gt;
&lt;a class=&quot;view-sites-and-videos-links&quot; href=&quot;https://artedemarta.com/&quot; target=&quot;_blank&quot;&gt;See live website &lt;text-icon icon=&quot;north-east-arrow&quot;&gt;&lt;/text-icon&gt;&lt;/a&gt;&lt;/span&gt;</image:caption>
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