Marketing & Creative Operations Specialist | Creative Strategist | Designer | Curator
Institutional Projects
Project: The 49th Newark Black Film Festival
Year: 2023
Capabilities: Marketing strategy, creative direction, copywriting & editing, project management, creative production management
Deliverables working with in-house and freelance creatives, cross-functional staff, and print vendors: Festival pocket guide, social media content, event recap video, digital advertising, print ads, English/Portuguese print collaterals
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Project: Saya Woolfalk: Field Notes from the Empathic Universe exhibition
Year: 2021-2022
Capabilities: Marketing strategy, copywriting & editing, collaborative visual strategy
Deliverables working with in-house creative director, in-house designer, and cross-functional staff: on-site signage, social media content, digital advertising, print collaterals, print advertising
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Project: Carlos Villa: Worlds in Collision exhibition
Year: 2022
Capabilities: Marketing strategy, copywriting & editing, collaborative visual strategy, project management, advertising production management
Deliverables working with in-house creative director, in-house designer, cross-functional staff, and advertising vendors: OOH advertising, social media organic and advertising content
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Project: 2022 NMOA Impact Report
Year: 2023
Capabilities: Creative direction, project management, creative production management
Deliverables working with senior leaders, in-house copywriter, freelance designer, and print vendor: printed and online version of impact report
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Project: Animal Kingdom / Reino Animal immersive exhibition
Year: 2021-2022
Capabilities: Marketing strategy, collaborative visual strategy, copywriting & editing, project management, advertising production management
Deliverables working with in-house creative director, in-house designer, cross-functional staff, and advertising vendors: OOH advertising, social media organic and advertising content
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Project: NMOA membership promo for social media
Year: 2021
Capabilities: Copywriting, creative direction, digital advertising
Deliverables working with development senior leader and in-house video producer: social media ad
Project: Trenton Makes-Words! city-wide initiative
Year: 2015-2018
Capabilities: Marketing strategy, creative direction, project management, creative production management
Deliverables working with freelance designer, multi-institutional leadership, cross-functional staff, and print vendors: outdoor advertising, print collaterals for annual family festivals, programs brochure