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I am a Venezuelan-American strategic & creative specialist with a background in arts management and visual communications and over 15 years of experience across marketing, graphic design, project management, digital strategy, audience development, and curatorial projects.

My approach to projects combines strategic thinking, creative direction, business acumen, and operational leadership to help organizations translate their initiatives into contemporary and welcoming visual experiences that resonate with new and existing audiences.

Education

MA, Arts Administration and Policy
School of the Art Institute of Chicago

BFA, Graphic Design
Corcoran School of the Arts and Design at The George Washington University

Marketing Experience

Marketing Operations Consultant
2026 - Present

Director of Marketing & Communications
The Newark Museum of Art
Newark, NJ
Feb 2021 - Aug 2023

Digital Marketing Consultant
The Dallas Opera
Remote
Oct 2020 - Feb 2021

Digital Marketing Specialist
New Jersey Symphony
Newark, NJ
Jan 2019 - Sep 2020

Marketing & Communications Manager
Trenton Makes–Words! program
New Jersey State Museum Foundation
Trenton, NJ
Sep 2015 - Jun 2018

Digital Marketing Consultant
Freelance
Mar 2013 - Aug 2015

Program Coordinator for External Affairs
Philadelphia Museum of Art
Oct 2003 - July 2009

Design Experience

Founder & Creative Director
INNOVAN studio
Dec 2024 - Present

Web & Graphic Design Freelancer
Venezuela, Washington, DC, New Jersey
Dec 1998 - May 2003

Web Designer
WestLake Solutions
Washington, DC
Aug 1997 - Aug 1998

Graphic Design Intern
CKS Partners
Washington, DC
Summer 1996

Curatorial Experience

Co-Curator
Diálogo 365: New Rhizomes
Fleisher Art Memorial
Philadelphia, PA
2022

Curator & Project Manager
PAPELES: Are we what we sign?
Painted Bride Art Center
Philadelphia, PA
2012

Curator & Founder
Diálogo 365 (annual exhibition program)
Icebox Project Space
Philadelphia, PA
2009

Curator
Memorias
Artesano Gallery
Philadelphia
2008

Strengths

Ensuring marketing, creative, and curatorial projects are delivered with high-quality, on time, and within budget.
Leading marketing, creative, and cross-functional teams.
Multidisciplinary background to support management of marketing, creative, and curatorial projects with knowledge, first-hand experience, and trained education.
Digital savvy of martech and design platforms, from Google Analytics to Adobe Creative Suite.
Experienced with print production best practices and vendor management.
Passion for missions driven by art, culture, creativity, and impact.
Fluent in Spanish with a strong international mindset.